During a highly successful career in communications and public relations, Dennis Nealon has been a prolific writer and editor, principal media and marketing communications advisor to senior administrators, a key spokesperson, and crisis response leader.
In November 2014, Mr. Nealon joined the Institutional Advancement staff at Wentworth Institute of Technology as Associate Director, Public Relations and Marketing.
He has worked as an independent communications and media consultant for institutions and firms including Bentley University and Affinity Marketing Group.
Mr. Nealon was previously Associate Director for Communications, Continuing Medical Education and Global Initiatives for the Department of Psychiatry at the University of Massachusetts Medical School.
He also has worked as a communications executive at Brandeis University and as a writer and full-time communications consultant at the American Academy of Arts and Sciences and UMass Medical School’s Center for Health Care Financing (Commonwealth Medicine).
At the Academy of Arts and Sciences in Cambridge, Mass., Mr. Nealon wrote about and promoted policy research pertaining to Internet security and U.S. energy alternatives, among other areas. His strategic marketing communications work on behalf of the prestigious institution garnered national media attention in hundreds of news outlets and led to a major editorial in the Boston Globe for the induction of new Academy members in 2011.
Mr. Nealon wrote and edited the text for the entire Web site of the Center for Health Care Financing, and worked closely with the Center’s director and senior researchers on press releases to promote their work.
At Brandeis, where he earned a master’s degree in politics and served as Executive Director for Media and Public Affairs, Mr. Nealon worked at the highest levels of the organization, helped to raise the institution’s image nationally and internationally, and led it through numerous communications challenges.
He managed an annual departmental budget and implemented the use of online video features and social media tools, including Facebook, YouTube, and Twitter.
In higher education, he has promoted science research and social welfare initiatives, among many other areas. He assembled and led public affairs and media relations teams, and has counseled presidents and other senior executives. He directed all communications logistics and outreach for the visits of dozens of major leaders and celebrities, from Presidents Bill Clinton and Jimmy Carter, to the Dalai Lama, to actors Charlton Heston and Barbra Streisand.
As a lead spokesperson, Mr. Nealon has been quoted in international and national publications, including the Jerusalem Post, the New York Times and Wall Street Journal, and appeared in regional radio and television news reports.
His work as a media relations and marketing communications professional has resulted in widespread media coverage in digital and traditional news outlets across the country and around the world. His duties as a press representative have included a terrorist bus bombing that killed a university student, a domestic bomb threat that shut down an elite university, the tragic deaths of several university undergraduates, and the impact of the historic financial crisis that began in 2008.
For almost a decade before working in higher education, Mr. Nealon was a reporter for award-winning daily newspapers in New England. He covered education, municipal government, and a wide range of major breaking stories. He has been an occasional contributor to the Associated Press while working in higher education and public policy.
Born in Arlington, Virginia, he currently resides in Medway, Massachusetts, with his wife and son. See profile at http://www.linkedin.com/in/dennealon and online portfolio at http://dennisnealon.writerfolio.com/
Devising innovative marketing communications strategies to reach target audiences on a personal level, and leveraging high-traffic multimedia outlets to ensure messages are broadly disseminated.
Public Representation (spokesperson) • Strategic Planning • Traditional, Digital & Social Media • Staff Management • Crisis Mediation • Writing and Editing for the Web and corporate publications • News & Feature Writing • Media Relations • Internal Communications